June's E-Marketing Blog - Internet Marketing Tips and Tricks

tag:blogger.com,1999:blog-56909344312657991522012-01-30T02:49:48.725-08:00June's E-Marketing Blog - Internet Marketing Tips and Tricks - Improve Site/ Blog rankingAn e-marketing professional from Toronto shares all she knows about internet/ online/ e-marketing, includes her experiences in e-mail marketing, search engine optimization, uses of meta-tag, paid inclusion (Google AdWord), keyword selection, lead/conversion generating website design etc. Use June’s tips and tricks to improve your site ranking.Junehttp://www.blogger.com/profile/09647461580941201062noreply@blogger.comBlogger251100tag:blogger.com,1999:blog-5690934431265799152.post-49151390794899319122009-01-10T18:58:00.000-08:002009-01-10T19:16:35.113-08:00Affiliate Marketing for your Business?

What is Affiliate marketing? According to Wikipedia, Affiliate marketing is an Internet-based marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's marketing efforts.Affiliate marketing gives your business access to a vast network of sites to promote your products. This vast network drives traffic to your website. Most

Junehttp://www.blogger.com/profile/09647461580941201062noreply@blogger.com70tag:blogger.com,1999:blog-5690934431265799152.post-42987748429109275702008-05-18T06:46:00.000-07:002008-05-18T07:02:11.482-07:00Create a Blog for your Business?

Should you create a blog for your business? There are different Pros and Cons. Personally I like the idea of creating a blog for a business. However, at the business level, there might be some concerns for different businesses. You have a website, why do you need a blog? For me, website is a place for you to provide one way information to your visitors. Whereas in a blog, people can

Junehttp://www.blogger.com/profile/09647461580941201062noreply@blogger.com25tag:blogger.com,1999:blog-5690934431265799152.post-25043580517346081532008-05-04T19:51:00.000-07:002008-05-04T20:00:51.515-07:00Buying Multiple Domains to Improve Site Traffic?

Many people might ask, will buying more domain names improve your site traffic? Should we use buying domain names as one of the internet marketing strategy to increase web traffic? It really depends. However, frankly, in most cases it doesn’t. It will help a bit if you use the domain with keywords as your main address but not as a forward. For example, you own an online store with the site

Junehttp://www.blogger.com/profile/09647461580941201062noreply@blogger.com11tag:blogger.com,1999:blog-5690934431265799152.post-62418982717779200352008-04-28T20:38:00.000-07:002008-04-29T20:52:06.879-07:00SEO Tip - Prevent New Site/URL to Hurt your Page Rank

Many internet marketers have the same doubt at some point. Should they revamp their website? They want to improve their sites with new technology, new look and feel. However, would the new improved site, the new URLs/ new domain hurt the good page rank the current website is enjoying? It could if you don’t do what is necessary to correct the possible damage. However, it is an easy fix. All

Junehttp://www.blogger.com/profile/09647461580941201062noreply@blogger.com9tag:blogger.com,1999:blog-5690934431265799152.post-2842703491030657382008-04-26T21:40:00.000-07:002008-04-28T20:44:11.363-07:00SEO Tip - Maintain & Improve your Google Page Rank by Updating Your Site Content

You have put together a great site and achieved a high rank in Google. However, don’t ever think you can then relax and still can keep your high page rank in Google. The job of search engine optimization (SEO) never ends. Your page rank will drop if your site do not have fresh content or do not have regular updates. I do not know Google’s page rank algorithm. However, when I see a drop in my page

Junehttp://www.blogger.com/profile/09647461580941201062noreply@blogger.com5tag:blogger.com,1999:blog-5690934431265799152.post-58794395198367134332008-04-24T17:22:00.000-07:002008-05-03T08:20:27.801-07:00Effective Email Marketing - Tips to succeed in E-mail Marketing Campaigns

Few tricks in Email Marketing can help to boost your E-mail Marketing campaigns. Pay attention to the following 4 elements (in no particular order) in your E-Blast can increase your Click Through Rate (CTR) and effectiveness of your Email Marketing campaigns. 1) From Address (Email Sender Address)2) E-mail Subject Line3) Content4) Day and time of delivery 1) From Address (E-mail Sender

Junehttp://www.blogger.com/profile/09647461580941201062noreply@blogger.com8tag:blogger.com,1999:blog-5690934431265799152.post-50063643844884114232008-01-02T16:00:00.000-08:002008-01-04T05:26:07.101-08:00Netscape is exiting the Web Browser scene: No more support for the Browser from Feb 1 2008

Announced in the Netscape blog on December 28, 2007, there will be no more security patches for the current version of the browser, Netscape Navigator from February 1, 2008. Netscape.com will still continue to serve as a general use Internet portal. After February 1 2008, Netscape users have to go to the UFAQ, the Netscape Archive, the Netscape Community Forum for information about Netscape. Tom

Junehttp://www.blogger.com/profile/09647461580941201062noreply@blogger.com4tag:blogger.com,1999:blog-5690934431265799152.post-30953300361894821902007-12-19T16:59:00.000-08:002007-12-19T17:14:34.658-08:00Tested List of Blog Directories: Increase Your Blog Traffic, Submit Your Blog to June's List of over 60 Free Blog Directories

Submit Your Blog (and RSS Feed) to June's List of more than 60 Free Blog /RSS directories below and gain traffic by:1) Reciprocal linkages (Helps improve your search engine ranking)2) Additional entries in different search engines3) Traffic from different Blog DirectoriesThe Most Comprehensive List of Tried and Tested Free Blog Directories:(The hyperlinks are to the sites' main pages since some

Junehttp://www.blogger.com/profile/09647461580941201062noreply@blogger.com12tag:blogger.com,1999:blog-5690934431265799152.post-44830508354743465182007-09-08T16:30:00.000-07:002007-09-16T07:03:09.912-07:00Improve your Site Ranking in Google - Use June's E-marketing Tips and Tricks (My Blog is listed on Page 1 of Google Organic Search Results)

Great news! By utilizing the techniques mentioned in my blog here, June's E-Marketing Blog (yeah, my blog) is listed on Page 1 of Google Organic Search Results for many keywords, including popular keywords like "e-marketing blog". This proves my tricks and tips do actually work! It works to rank my blog high in Google!In the example below, my blog is the first 2 Organic Search Results listed in

Junehttp://www.blogger.com/profile/09647461580941201062noreply@blogger.com25tag:blogger.com,1999:blog-5690934431265799152.post-62842350980220067292007-09-08T15:11:00.000-07:002007-09-08T17:50:40.373-07:00Update: OnSite Videos - Usage Statistics Available - How to use these to improve your OnSite Videos?

Finally, more detailed usage statistics are available in the OnSite Videos' usage report. Now you can track how well OnSite Videos is working for you.Below are the information available:By looking at your click through rate, you can see how effective is your video in driving visitors to the promotion page. If the click through rate is low, you should do one of the followings: Double check if the

Junehttp://www.blogger.com/profile/09647461580941201062noreply@blogger.com5tag:blogger.com,1999:blog-5690934431265799152.post-53644923145347478292007-04-06T23:05:00.000-07:002007-09-08T16:39:01.187-07:00Add a live person on your website?

Recently, I have added a live person in my company's homepage. We are trying to generate awareness and product interest in a product not many people are familiar with.The supplier I used was OnSite Videos. Not like its competitors, it is also feasible for smaller site/ small company to use as their pricing is very reasonable and flexible. Check out their website and detailed pricing at http://

Junehttp://www.blogger.com/profile/09647461580941201062noreply@blogger.com10tag:blogger.com,1999:blog-5690934431265799152.post-85612550216451478922006-12-03T00:02:00.000-08:002007-09-16T08:09:04.847-07:00Popular screen resolution

See the chart below for the popular display resolution people are using. Note that around 1/5 of internet population are still using 800x600 and more and more people are using 1024x768. However, webmaster should understand his/her target audiences to decide a right resolution to use for the his/her website.For example, if your audiences are people with low technical background in developing

Junehttp://www.blogger.com/profile/09647461580941201062noreply@blogger.com17tag:blogger.com,1999:blog-5690934431265799152.post-17979577753796957702006-12-02T22:58:00.000-08:002006-12-04T04:47:32.462-08:00Browser Statistics: Firefox is getting more popular

When you design a webpage, you should not only optimize it for Internet Explorer. Although it is still the most popular web browser, Firefox is getting more and more popular, especially in Europe, and amongst the techie and Macintosh users.Check out the statistics below, which I obtained from http://www.w3schools.com/browsers/browsers_stats.asp, you can see the total market share of Internet

Junehttp://www.blogger.com/profile/09647461580941201062noreply@blogger.com1tag:blogger.com,1999:blog-5690934431265799152.post-80950343963116491102006-09-05T09:37:00.000-07:002006-09-05T09:54:32.453-07:00Where to report spam violation (link techniques to fool search engines)?

If you spot unethical spam techniques on website (whether it is your competitor or not), you can report to search engines directly using the following email address/website:Search Engine Contact:ask.com reportviolations@askjeeves.comOpen directory staff@dmoz.orgGoogle www.google.com/contact/spamreport.htmlMSN support.msn.com/feedbacksearch.aspxYahoo! add.yahoo.com/fast/help/us/ysearch/

Junehttp://www.blogger.com/profile/09647461580941201062noreply@blogger.com1tag:blogger.com,1999:blog-5690934431265799152.post-3665165358494212722006-09-04T18:09:00.000-07:002006-09-04T18:53:51.269-07:00Good linkages are important for your page rank too!

Wondering why some pages are very well optimized (with lots of keywords) and still not rank as high as the other pages that has less keywords?The answer might lie here.. the pages which rank high might have a lot of good links (will define good below) to its pages. Many search marketing experts claims that as little as 25 high-quality links to a site can increase its ranking in search engine

Junehttp://www.blogger.com/profile/09647461580941201062noreply@blogger.com4tag:blogger.com,1999:blog-5690934431265799152.post-83823427959654978002006-09-01T18:49:00.000-07:002006-09-01T19:04:38.232-07:00The best image host for your blog, website or e-bay store!

Need to host images for your blog, your website or your e-bay store? Seriously, I have tried many different image hosts until I found this one: Allyoucanupload.com. Personally, I think this one is the best!!!The upload time is fast and it is extremely easy to use. All you need to do is to select your file and click the "upload" button. You can then copy the html code generated (the one

Junehttp://www.blogger.com/profile/09647461580941201062noreply@blogger.com1tag:blogger.com,1999:blog-5690934431265799152.post-2189473973512833342006-08-27T18:16:00.000-07:002006-08-27T19:26:56.150-07:00Some very interesting Blog statistics from comScore's study

Recently, I came across a very interesting study done by comScore. Below are some statistics you might find useful or interesting to know.Quoting from the comScore study:1) Of 400 of the biggest blogs observed, segmented by seven (nonexclusive) categories, political blogs were the most popular, followed by "hipster" lifestyle blogs, tech blogs and blogs authored by women (hey.. so my blog has a

Junehttp://www.blogger.com/profile/09647461580941201062noreply@blogger.com9tag:blogger.com,1999:blog-5690934431265799152.post-26626534286915824722006-08-27T11:32:00.000-07:002006-08-27T12:04:46.235-07:00

Constantcontact.com is a easy to use web based software for your e-mail marketing needs. It manages subscribers (both unsubscribe and new subscription), bounce-back, lists all wrong e-mail addresses, gives me open rate and also click thru rate for individual articles in my e-newsletter.See below for an example of the summary statistics generated by constantcontact.com:Below is an example of

Junehttp://www.blogger.com/profile/09647461580941201062noreply@blogger.com5tag:blogger.com,1999:blog-5690934431265799152.post-15443907424712653592006-08-27T10:28:00.000-07:002006-08-27T11:24:35.630-07:00Search Engine Optimization - Meta tags and title

Amongst page title, meta description, meta keywords, page title is the most important. However, the other two shouldn't be ignored also so never forget to put these in your website!Page Title:Page title tells the search engine what your page is about. Moreover, the title of your page will appear on the SERP (Search Engine Result Page). Many sites put "Welcome to ABC's company website!". This

Junehttp://www.blogger.com/profile/09647461580941201062noreply@blogger.com4tag:blogger.com,1999:blog-5690934431265799152.post-36571388026396875632006-08-26T23:40:00.000-07:002006-08-26T23:53:08.374-07:00Ok, I got the traffic, what's next?

In my opinion, in order for you to get leads from your website, you need 2 things:1) Traffic2) Compelling contentYes, you have done all you can to improve your web site's searchability, buying paid inclusion ad to generate tons of traffic to your website. If you do not have content, people will still leave your site in no time and you still have no new customer, no conversion.You need compelling

Junehttp://www.blogger.com/profile/09647461580941201062noreply@blogger.com0tag:blogger.com,1999:blog-5690934431265799152.post-81498461264263851612006-08-26T23:24:00.000-07:002006-08-26T23:38:59.619-07:00Organic ranking Vs Paid inclusion

I would say, organic ranking (result ranked by search engine itself) and paid inclusion are both very important. They compliment each other to give you the maximum traffic you can get for your website.Statistically, more than 70% of the web surfers would click on an organic search result on a SERP (Search Engine Result Page) and less than 30 % would click on a paid advertisement/ sponsored link.

Junehttp://www.blogger.com/profile/09647461580941201062noreply@blogger.com1tag:blogger.com,1999:blog-5690934431265799152.post-56330337419417861882006-08-26T19:36:00.000-07:002006-08-26T19:49:37.701-07:00Know what your competitors are doing!

To beat your competitors, you need to know who they are and what they are doing.First of all, I would go online and identify a few main competitors for my company (other than the ones I already know). I would type in some keywords (the most important for your business or the one you have bid heavily on), and see who is ranking high in different search engines and is also serving the area my

Junehttp://www.blogger.com/profile/09647461580941201062noreply@blogger.com1tag:blogger.com,1999:blog-5690934431265799152.post-30678262200206652542006-08-26T19:14:00.000-07:002007-09-16T08:41:06.759-07:00How to select your keywords for your search engine marketing campaign?

Try using the Google keyword Tool to start off your project. Personally, I would look at the "Keyword popularity" option. You can get the info of how popular a particular keyword is and its search volume.You can select the specific language and the country for your search. You can see the search volume and how competitive a keyword is.Yahoo keyword tool will be a very useful tool also:http://

Junehttp://www.blogger.com/profile/09647461580941201062noreply@blogger.com3tag:blogger.com,1999:blog-5690934431265799152.post-30869408332997366282006-08-26T14:28:00.000-07:002006-08-26T15:50:02.641-07:00We are in the third generation of the search engine marketing era!

Do you know? We are currently in the third generation of the search engine marketing era:First generation: based on text on the page, including meta-tag and meta-descriptionSecond generation: based on link analysis, e.g. reciprocal linkageThird generation: vertical and personalizeWhat does the Third generation means?Vertical search: It is a specialized search engine that mines data for one narrow

Junehttp://www.blogger.com/profile/09647461580941201062noreply@blogger.com5tag:blogger.com,1999:blog-5690934431265799152.post-90093103137610333862006-08-26T12:52:00.000-07:002006-08-26T13:39:27.295-07:00Want to learn more about e-marketing?

Have been working as an e-marketing professional for a few years now, and seriously I feel so bad about myself of not using blogs and knowing so little about blogs. (I need to keep up on all emerging technology to stay at the top!.. oh well.. at least.. trying...)That's why I decided to start my own blog. To use this technology and hopefully can exchange ideas with other e-marketing professionals

Junehttp://www.blogger.com/profile/09647461580941201062noreply@blogger.com0