Update: OnSite Videos - Usage Statistics Available - How to use these to improve your OnSite Videos?
Finally, more detailed usage statistics are available in the OnSite Videos' usage report. Now you can track how well OnSite Videos is working for you.
Below are the information available:
By looking at your click through rate, you can see how effective is your video in driving visitors to the promotion page. If the click through rate is low, you should do one of the followings:
- Double check if the visitors of the page where the video is resided are the right audience for your promotion message. For instance, you should not promote cosmetics in a male apparel page.
- If the audience group is correct, you might need to redesign your message, making sure it is addressing to the needs of the target audiences. For example, to use the right terms, talk about how the product you are trying to promote can benefit the visitor. Use simple terms and avoid product model number. Product model number means nothing to the audience (only to you), but the uses and applications are more meaningful to them.
- In your message, avoid talking about features but the benefits of the product to the specific group. This is a must for all marketing effort. BENEFITS SELL.
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5 comments:
Are you still using OnSite Videos? What's your website? I'd like to check it out.
If you are no longer using OnSite Videos, could you comment on your impressions of the service?
Did you do any split testing of landing pages with and without the OnSite Video? If so, what were your results?
Do you have anything to say about OnSite Videos' customer service?
Have they continued to improve the statistics they provide?
What do you know about OnSite Videos' competitors? Is OnSite Videos' pricing competitive?
Why do you suppose this technology has yet to catch on like wildfire? I ask because, compared to radio or TV, it's DIRT CHEAP! (Plus, your message gets played PRECISELY WHEN YOU WANT IT--i.e. when someone is visiting your site--not at the discretion of some media company.)
The technology is so interesting! My gut feeling is it has power to make new site visitors stick around longer. What do you know about this?
Do you have any statistical information about improvements (as in getting visitors to take some desired action) this technology can effect?
Your response would be greatly appreciated!
Hi TC,
Thanks for your message. Yes, I am still using Onsite Video. I do think it is a effective tool to bring traffic to the page I want people to see.
My dealing with the company was a good experience. They get back to me promptly with a solution. The video was ready in a short period of time.
I didn't do split testing. Anyhow, after using the video, it successfully direct many traffic to my target page.
I do think their customer service is good.
They have the billing info and many info online. So far I think it is good for my needs.
Moreover, I can fine tune the video whenever I want (like the placement, time delay before the video disappear) on the website. This is very convenient.
I think their pricing is competitive. Especially if you are not showing the video too many times a month. It has a very flexible pricing structure.
When.. I am not sure if it will make visitors stick around more. It might if what your video person is talking about something that interested your visitors. However, people might also get annoyed if they go to your site everytime and saw the same person talking about the same stuff. It can be annoying to them. If they have seen it before and they got to the page and it pop up again, or they just back up a page and they see the same video again, it can be annoying to some of them.
It is different from TV or radio. You attract people who don't know you before. For Onsite video, I do think it is for people who already know you, have come to your website. You can market the less known product to them. (e.g. Dove is known for bar soap, they have a new line of shampoo and skincare and might want to cross sell it to its visitors). I think Onsite video is for cross selling or to introduce a new product. You are right, it can be very targeted though.
To make people to take some desired action, your content is very important. You need to send the right content to the right time. Like you won't tell people they can have discount for cosmetic on a man shaver page. However, on a female fragrance page, you are introducing a new organic line of cosmetic and offering a discount, you can attract lots of good traffic to your desired page. So sending the right message at the right time is the most important!
Hope this helps!
June
Hi June,
Thank you so much for your reply.
Something you said interested me:
"... people might also get annoyed if they go to your site everytime and saw the same person talking about the same stuff. It can be annoying to them. If they have seen it before and they got to the page and it pop up again, or they just back up a page and they see the same video again, it can be annoying to some of them."
I completely agree with your observation here! Does OnSite Videos give you the ability to control this?
I also read your other post where you talked about OnSite Videos and discovered (in the comments) the website where you are using this tool (Neopost Canada).
When I land on the Neopost homepage I see the video. Let's say I decide to check out your FAQ. After I get the answer I am looking for I click back to your homepage. I notice the OnSite Videos starts up again!
Is there any way OnSite Videos can control this? Can they automatically play the video only once per IP address and, following that, give the visitor the option to see the video again if they choose?
I am gathering from your reply that OnSite Videos charges you each time the video plays. Is this true? Or do you get charged only once (i.e. per download to my browser), no matter how many times I click back to the homepage during a given visit to your website?
On another note...
Can I make a suggestion about your use of Onsite Videos on your Neopost homepage?
Because you have a hyperlinked flash graphic constantly rolling a message to "Learn more about Neopost people," this message competes with the message the Onsite Videos live person is speaking. I found this distracting! It took away from the live person's message.
It seems to me your flash graphic should be in-sync with what the OnSite Videos person is saying (or vice-versa). Thus, these two things would complement each other rather than compete.
I understand OnSite Videos gives you the ability to present a "virtual white-board" to complement the live person. I wonder if you might use this to cover your flash graphic while the live person is speaking? This way the present distraction goes away.
Hope you don't mind me mentioning this here...
Hi TC,
Yes, by using cookies, you can limit the number of times the same person seeing the video using the following options:
1) Play every visit
2) Once per day
3) Once per week
4) Once per month
You know, I might want to change the display frequency of my video later on.
Of course, if you have more time to manage your website, you can do several video and interchange them whenever you want. (Since implementing the video is very easy, you just need to change the one line of script in your site programming and reupload it on your web server).
I think they charge based on the number of plays your video has. They host your video, nothing you have to upload to your server. All you have to do is to put one line of simple script to the page you want to show your video. You can check the pricing structure in their website.
Thanks for your suggestion. The virtual whiteboard idea is interesting. I will definitely look into it. When I first use Onsite Video years ago, I don't realize they offer this feature.
June
Thanks, June. I really appreciate your feedback.
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