SEO Tip - Prevent New Site/URL to Hurt your Page Rank

Many internet marketers have the same doubt at some point. Should they revamp their website? They want to improve their sites with new technology, new look and feel. However, would the new improved site, the new URLs/ new domain hurt the good page rank the current website is enjoying?

It could if you don’t do what is necessary to correct the possible damage. However, it is an easy fix. All you have to do is, from the old URLs, make redirection towards the new URLs to specify that the page has permanently changed its address (301 redirect or called permanent redirection). Then the search engine will stop indexing the old URLs and update its index by assigning the new URL to the page.

If you don’t do the 301 redirect, your new site will be lost in the search engine index, people will have no way to get to your new site. The 301 redirection is very important as we don't want the search engine to index the old non working page and at the same time we won't lose the position (page rank) and index the old page has gained throughout the year.